About Us
Find Out Who We Are
At Mercedes-Benz Newmarket we are committed to providing our customers in Newmarket, Aurora and the Greater Toronto Area with the ultimate dealership experience. Offering the region’s most extensive selection of new and used Mercedes-Benz, AMG® and Sprinter vehicles online or in-store, our team is at your service. From the moment you walk into our in-person or virtual showrooms, we commit to provide an exceptional, high-integrity sales and service experience. We are also a proud member of the Zanchin Automotive Group – a company of 34 dealerships in Ontario committed to provide unparalleled sales and service to each loyal customer. Building on a legacy of exceptional automotive retail experience, Joe Zanchin partnered with Brian Fulton, the dynamic former President and CEO of Mercedes-Benz Canada who now proudly serves as the Managing Partner for Mercedes-Benz Newmarket. With the passion for retail excellence that Joe brings paired with the global Mercedes-Benz experience Brian provides, this partnership is perfectly equipped to excel at caring for you, and your Mercedes-Benz.
As a member of the Zanchin Automotive Group, we are the authorized Mercedes-Benz retailer for Newmarket and offer a complete selection of Mercedes-Benz, AMG® and Sprinter models. We operate additional stores in Newmarket, Richmond Hill, Vaughan, Maple, Stouffville, Durham, Woodbridge, Etobicoke, Brampton, Mississauga, Milton, Oakville and Kingston.
Our group established its roots in Vaughan, Ontario in 1973. Our Founder – Joe Zanchin – came to Canada from Italy with nothing more than dreams of establishing a better life. Through a passion for automobiles, dedication and hard work, the Zanchin Automotive Group has grown to become one of Canada’s largest dealer groups, retailing more than 35,000 vehicles annually. We have built a solid reputation of trust in the automotive industry, both with the manufacturers we represent and the guests we serve.
As Managing Partner here at Mercedes-Benz Newmarket, Brian draws from a deep well of dealer, finance and Mercedes-Benz experience that goes back more than 25 years. President and CEO of Mercedes-Benz Canada from 2016 until July 2020, he has seen the automobile retailing business from every side; and, steered successful marketing, sales, finance and dealer satisfaction programs in Canada, the U.S.A. and China. He brings all of the aspects of automobile retailing together — a high-integrity sales approach, intelligent marketing, superb service and outstanding customer care.
He leads a talented team who proudly provides new, pre-owned, Certified Pre-Owned vehicles, financing, corporate fleet, service, parts and branded merchandise to the very best customers in the Greater Toronto Area. For the enthusiasts among you, our team also offers overseas delivery and access to a collection of exciting brand experiences designed to help you live the Mercedes-Benz lifestyle – globally.
Actively involved in the community we love, we look forward to serving you and invite you to contact us.
